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Coworking with Darcy Kurtz
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Darcy Kurtz is CMO of WP Engine, a webhosting company, where she leads corporate marketing, product marketing, revenue marketing, and marketing operations. She has held key marketing and revenue roles at brands including Mailchimp, Dell, and BentoBox.How would you describe your…
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Anthropic’s Daniela Amodei Believes the Market Will Reward Safe AI
The Trump administration may think regulation is crippling the AI industry, but one of the industry’s biggest players doesn’t agree.At WIRED’s Big Interview event on Thursday, Anthropic president and cofounder Daniela Amodei told WIRED editor…
‘Search is everywhere’: How JBL is retooling its search efforts for AI
Gaining “algorithmic trust” is top of mind for many marketers, especially as shoppers turn to AI for assistance in their search for the perfect gift or deal this holiday season. But gaining said trust can…
Netflix buys Warner Bros. Discovery in deal valued at $83 billion
Netflix acquiring one of its foremost entertainment rivals? Stranger things have happened.The largest subscription streaming service in the world is set to acquire Warner Bros. Discovery’s film and TV studio, streaming business (including HBO Max),…
Ruby Is Not a Serious Programming Language
My little theory is that the concept of “imprinting” in psychology can just as easily be applied to programming: Much as a baby goose decides that the first moving life-form it encounters is its parent,…
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Blended and branded: The business behind Erewhon smoothie collabs
If there’s one thing Erewhon is known for, it’s a spendy smoothie.The California-based gourmet grocery store’s drink collabs began in…
Sam Bankman-Fried Goes on the Offensive
“It’s a PR campaign, obviously,” claims Joshua Naftalis, a former prosecutor, now a partner at law firm Pallas Partners. “It’s…
Disney’s holiday short is a story of friendship and imagination
A doodle on a Christmas list isn’t a mistake or a smudge but an opportunity for a new friend in…
Europe Is Bending the Knee to the US on Tech Policy
Almost everything is on hiatus. The EU AI Act, Digital Services Act, and Digital Markets Act are all at risk.…
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Exclusive: Google and McLaren extend partnership deal
Google is extending its partnership with the McLaren Formula 1 Team, execs from the companies shared exclusively with Marketing Brew.The announcement comes the day before the start of the Las Vegas Grand Prix weekend, where Google will activate with McLaren and the Las Vegas Sphere, according to Nick Drake, global…
There Is Only One AI Company. Welcome to the Blob
It all began, as many things do, with Elon Musk. In the early 2010s he realized that AI was on a track to become perhaps the most powerful technology of all time. But he had deep suspicion that if it were to fall under the control of powerful profit-driven forces,…
Jim Beam is taking its American roots to global fans with sports sponsorships
It’s hard to overstate the role of leagues like the NFL and NBA in American culture, but a few other sports have been giving them a run for their money: Soccer is on the rise, MLB had one of its most exciting postseasons in recent history, and Formula 1 has…
WIRED Roundup: Gemini 3 Release, Nvidia Earnings, Epstein Files Fallout
Zoë Schiffer: Yeah, I think that one thing that everyone can agree on is that Nvidia is undoubtedly one of the companies that has gone all in during this AI acceleration moment. For better or worse, about 90 percent of Nvidia's sales, which were once dominated by chips for personal…
To promote “Bugonia,” Focus Features invited fans to step into the world of alien conspiracists
If alien activity has been of concern lately, good news! All suspicions of extraterrestrial life can be collected and discussed on a website made for that very purpose.Bugonia, the latest film from Oscar-nominated director Yorgos Lanthimos, centers on two conspiracy theorists kidnapping a pharmaceutical CEO, and the marketing team decided…
How brands are aiming to build ‘algorithmic trust’ ahead of an AI agent-powered Black Friday
Whether you’ve got your eyes on the latest pair of Meta Ray-Ban shades, a cozy sweater from The Row, or a Ms. Rachel stuffed plushie, shopping may look a little different this holiday season.While consumers aren’t entirely relying on AI to handle their shopping this gift-giving season, some brands are…
The US Will Prioritize Visa Processing for Fans With World Cup Tickets
Gianni Infantino, the president of FIFA, visited the White House this week to announce with an initiative with Donald Trump that would give priority to World Cup ticket holders next year to process a US visa. This initiative is called “FIFA Pass.”“FIFA Pass is a prioritized appointment scheduling system,” Infantino…
Is ‘Black November’ a problem?
It used to be that the frenzy of Black Friday and Cyber Monday was tied to a set few days at the end of November.That’s no longer the case.The window for holiday-timed sales has crept up earlier and earlier, with major brands like Ulta, Lowe’s, and Best Buy pitching preliminary…
This Home Robot Clears Tables and Loads the Dishwasher All by Itself
Memo may not be the world’s fastest barista, but it is impressive—for a robot.I recently watched as Memo, a new home robot from a company called Sunday Robotics, made coffee in an open-plan kitchen in Mountain View, California.Memo looks like something out of Wall-E, with a gleaming white body, two…
The most marketable college athletes in winter sports: report
It’s not really peak college basketball season until March, but winter is coming, and marketers might be thinking about their NIL portfolios in the winter sports space sooner rather than later.Basketball players dominated the NIL platform Out2Win’s list of the top 50 most marketable college athletes in winter sports, with…
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‘Odd Lots’ Cohost Joe Weisenthal Has Predictions About How the AI Bubble Will Burst
If you read any of WIRED’s recent AI edition, you know that lots of people…
How ‘Barbie’ ushered in the era of the brand movie
It took more than 10 years to bring Mattel’s fashion doll brand Barbie to the…
A $100 Million AI Super PAC Targeted New York Democrat Alex Bores. He Thinks It Backfired
It turns out that when an AI-friendly super PAC with $100 million in backing from…
Why CarMax is switching up its messaging but sticking with sports
In the basketball marketing world, CarMax is something of a fixture. It’s been an official…
Coworking with Sierra Ripoly
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to…